Administrative and Operational Team
Allyson Knappenberger
Director of Operations/Events
Allyson Knappenberger was born and raised in New England, pursued her bachelor’s degree at Syracuse University and obtained her master’s in organizational leadership in 1999 from the University of Phoenix. After College, Allyson escaped the winters of New England and moved to Florida where she met her husband Jeff, shortly thereafter. In 2005, Allyson, Jeff and their three children (now 24, 21 & 19), relocated to Phoenix. With over 15 years of experience in the hospitality Industry, Allyson has always prided herself on being a Servant Leader. She was always the one to raise a hand when volunteers were being sought. Allyson has planned Galas for major companies to simple community garden events (Second Saturday at the Garden). Having served on the Board of Directors for Homeless Youth Connection for almost six years, Allyson is familiar with the plight of the non-profit and aims to help make them successful and sustainable. With a niece on the Autism Spectrum, Allyson is thrilled to join The Starry Foundation to help grow the mission and make a difference in the lives of those we serve.
Shayna Rosenstein
Event Coordinator
Shayna Rosenstein is an innovative and passionate event coordinator who brings creativity and meticulous planning to every event she manages. Originally from New Rochelle, NY, Shayna moved to Arizona to pursue her studies and graduated summa cum laude from Arizona State University with a BA in Digital Culture and Digital Audiences.
Shayna’s journey into event coordination began with her role as a project manager for the Waste Management Phoenix Open, where she fell in love with the fast-paced world of event management. Known for her leadership and process-oriented approach, Shayna has been recognized for managing over $1.1 million in concurrent projects. Her exceptional customer service skills and ability to coordinate cross-functional teams have been highlighted by local press and within her professional network.
Outside of her professional life, Shayna’s entrepreneurial spirit led her to start her own cake company, Cakes by Shayna, during high school. She enjoys shopping, both online and in-person, going on fun adventures to see all AZ has to offer, and trying new desserts around the world.
Kevin Holmes
Marketing & Creative Director
Kevin Holmes is the Marketing & Creative Director at Starry Foundation, where he leads the organization’s digital initiatives with a blend of creativity and strategic insight. With over a decade of experience and having worked with more than 30 non-profits, Kevin has honed his skills in graphic design, website development, and event campaign management.
Throughout his career, Kevin has demonstrated a deep commitment to leveraging digital tools to amplify the impact of non-profit organizations. At Starry Foundation, he focuses on enhancing online presence, creating engaging visual content, and developing effective marketing strategies that drive engagement and support. Kevin is dedicated to empowering non-profits through innovative digital solutions.